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A limited number of teams have the chance to participate in the final, but the number of people who would have liked to get there is much higher. The efforts of content creation and promotion are aimed at these people, who want a change in their lifestyle, but do not yet have the necessary power to act. Permanent optimization In order to be able to evolve from one edition to another, we have to optimize each process, from registration to voting, every year we think about how we could improve the processes to make it easier for users to register and for the community to stay informed.
Registration for the first editions is done directly by registering in the competition application with the presentation video, this caused enough friction and to eliminate it we had to introduce an additional landing page where the participant can register and where to get Phone Number Data information . comes simultaneously with the subscription to a series of educational emails that prepare him for the stage of registration in the voting application, but also for the creation of the presentation material.

The implementation of this optimization increased by 524% the number of people registered from one edition to another. Do you want to see how the Pro Nutrition Fit Challenge project grew in numbers? Read our article: [Part I] UGC Study Case: The secret formula with which I changed the image of a Romanian brand Do you want to learn more about how User Generated Content can be a solution for promoting your brand image, but also how to create a UGC campaign in 4 steps? Find out from the articles below: [Part I] User Generated Content: How to create a community around your brand through User Generated Content [Part II] User Generated Content: How to implement a UGC campaign in 4 steps.
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