In this way the consumer is guaranteed

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Take as a starting point your visions and how your customer experience is or should be. You can also refer to the company's credibility. It may be that you have high ratings or quotes from others, which will appeal to the consumer. Highlight these. However, it is important to live up to the visions you express. to have convincing reasons to buy your product or service Using the USPs in your marketing One is to find the most important USPs for your company.

Something else is also to apply them on a more WhatsApp Number List practical level. Here, of course, we believe that it is crucial that you also get them integrated and implemented in your marketing strategy. Ultimately, you have created them with the aim of attracting and retaining new and potential customers, which is why it is crucial that they are also present in the communication and marketing you carry out in your company. In communication, it is crucial that you focus on the points that make your business unique - and what sets you apart from your competitors on the market.




By emphasizing the thing or things that make your business unique, you are already well ahead of the competitors who do not. Applies to both B2B & B2C There can be a big difference in which customers your business is targeting. Are they B2C customers – i.e. the general consumer or are they B2B customers and i.e. other businesses. This is important to consider when setting up your USPs. Because what appeals and addresses the individual consumer is not necessarily the right thing to communicate if your primary customers are other companies.