Customer service teams

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Browsing behavior: pages visited, forms completed, content downloaded, etc. Purchase behavior: latest purchases, preferences for product categories, monthly expenses, stage of the purchasing journey, etc. Business data (for B2B clients): sector of operation, number of employees, annual income, etc. This information can be gathered in a simple spreadsheet, but ideally it is managed in a CRM (customer relationship management) platform , which offers more efficiency, agility and marketing automation resources . In this way, customer data can be used for business decision-making.


creating better strategies and automating the relationship with consumers. What is the Bahrain WhatsApp Number importance of having a customer database? A customer database serves as the basis for data driven marketing strategies , which rely on information about the audience and the market for decision making and strategy planning . The database captures information about consumers' reality, which prevents decisions from being made based on assumptions. Thus, marketing becomes much more precise and runs fewer risks. In addition, this data helps the brand know consumers better .





With them, it is possible to define the target audience and develop the buyer persona more precisely so that marketing communicates better with consumers. The customer database is also essential for marketing automation . ADVERTISEMENT The data powers automation tools, which create automated tasks, such as sending email marketing and creating personalized e-commerce showcases. In this way, it is possible to scale customer relationship actions, with greater efficiency and personalization. In addition to marketing, the customer database also serves sales and customer service teams.