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Not long ago, about a year ago, the Business Intelligence area was created and without a doubt it has allowed the growth of the business through the correlation of data and identification of trends. Today they allow us to understand the consumer's needs more clearly, have more accurate demand planning, managing to turn around for more than years a negative number that was undoubtedly justified by the idea of competing with other types of business models. Without Without a doubt, there are many things that the company still needs to do in order to stay in the market. But I believe that Big Data will be part of the future both for it and for large companies.
The social enterprise is a model that will be Denmark WhatsApp Number Data consolidated in the world in the long term and unevenly. Fundamentally it has to do with institutions that have values compatible with sustainable development and that are coherent and transparent in their application. When you see companies that have adopted the model and are successful, such as Natura, for example, a very relevant case in Latin America, I tend to think that this example can infect and boost many other large companies and also SMEs. Although I agree that Big Data can contribute to propagate and consolidate this model by allowing greater knowledge about the needs of companies' interest groups and responding to them.

It will be the criteria and values with which the data is used and those that govern decision-making, which will generate the positive or negative impact, not the technology per se. Log in to respond Jose Antonio Hidalgo López Thank you very much for the very interesting article in which it makes us reflect on how the new economic models should be managed. of companies focusing on economic growth with much greater social equality. More than a consolidation, in my opinion I would say that these business models are emerging.
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