How to improve customer retention rates

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If you understand the importance of customer retention, but still don't know exactly how to improve your rates, here you will find points of attention that will help your role. Check out: 1. Ask for feedback and act on the information received To improve your customer retention levels, you first need to understand what makes your customers choose not to do business with you again. Therefore, try to talk to old customers to understand the reasons and, thus, you will be able to deal with problems proactively, working to avoid future losses. Furthermore, it is also necessary to implement a regular and systematic action to request feedback, this will help you have a better view of the public's needs and pains. Through the satisfaction survey, it is possible to correct possible complications in the journey, increase customer satisfaction and retention rates, encourage loyalty and increase your chances of sales. Monitor customer satisfaction trends and act to improve processes. Being able to identify and properly resolve these issues as soon as possible will help you prevent customers from leaving you in the first place, improving customer retention.

Map out a consistent customer experience We can say that consistency is very important in creating trust with customers. When they know what to expect and are confident that they can count on your team to deliver the results they need, it becomes much easier for them to turn to you in the future. Therefore, if your company works with projects, it is important to develop schemes and workflows for onboarding new clients, holding initial meetings to create a smooth experience for the client, sharing all important information with them and keeping them up to date. of everything that will happen during your Brazil Phone Number Data relationship. At this point, we must highlight that the quality of customer service is essential for a consumer to do business with a brand again, according to the “Experience is everything” survey by PWC Brasil. According to the data, almost half of Brazilian consumers say they will stop purchasing a product or service from a brand after a single bad experience. The idea for achieving high customer retention numbers is to develop a fluid, frictionless experience. To do this, pay attention to each stage of the purchase and relationship journey, ensuring that everything runs simply, pleasantly and clearly.



The focus, to build customer loyalty and retention, is to provide a service that raises positive perceptions in them at different points of contact and encourages them to develop a lasting relationship with the company. It is also worth highlighting that, according to PWC Brasil research, speed, convenience and helpful service are the main aspects for a good experience. More than 80% of Brazilian consumers cited these points as very important. The information collected by “Experience is everything” even reveals that Brazilian consumers, for example, are willing to pay around 20% more for tickets to sporting events if the purchasing experience is satisfactory. For restaurants, this price difference is around 17% and for a cable TV subscription it reaches 15%. 3. Create a customer relationship marketing strategy In the previous point, we saw how important experience is and how necessary it is to involve customers within your customer retention culture. A good tip to delight customers and keep them close is to develop a customer relationship marketing strategy. You must consider all the needs – education or training – that your customer may need or appreciate and develop ways of approaching it to build the brand's credibility with the consumer.