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What are the consequences for SEO? In addition to controlling objects within a connected home, or having a fun discussion with a personal assistant, the purpose of using voice control is to search the internet. In essence, text and voice searches are different and this will inevitably have an impact on SEO. Moreover, we notice that voice search is regularly cited as a priority for SEO strategies in 2017 (graph below). Towards a conversation The first consequence concerns the modalities of requests .
Usually unidirectional and concise using keywords, voice requests are more focused on interaction and conversation. Indeed, when we carry out a voice search, we express ourselves more naturally , as if Hong Kong Phone Number we were speaking to a physical person. As a result, queries grow from 3 keywords on average to actual phrases, including question words such as "how", "where", "how much", etc.
Voice queries are therefore more long-tail oriented . In terms of SEO strategy, tools such as Rank Tracker , a key word and expression monitoring tool, will allow companies to develop language closer to the natural vocal patterns used during voice search. Companies will therefore need to adopt a more conversational tone on the site in order to more accurately capture the nuances of common language.
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發表於 2024-3-12 15:27:32