Chance that our business card will appear in

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The first search results. LinkedIn is no longer just a CV  it is almost our offer website . It may have its own address links to external websites company store portfolio may contain business content previously mentioned recommendations etc. About the construction of a profile What should you take care of when planning your presence on LinkedIn? Where should you start? Before we start building an online presence I suggest a personal brand audit . With its help you can check what is hidden on the Internet after entering your name in the search window. Are there no lost photos from Our Class or Facebook? Is there any information that could work to our detriment?


Is there anything in the Google Images tab that people shouldn't already see? Moreover see how easy it is to find you  what do you need to enter? Doris Maklewska search engine The next step is the goal of building a brand or developing our Hit Post social media. Then ask yourself whether: you want to expand your network of contacts with business acquaintances you want to start selling our products or services you want greater recognition you have an idea to educate and share your expertise or maybe you are preparing for a career change? Each of these activities will target a different target group of your profile.





We will communicate our brand differently to a representative of an international company and something else will be important to a potential recruiter. The customer will first pay attention to the benefits of working with us and only then to our  years of experience in the industry. Before focusing on personal branding on social media I encourage clients to take the brand archetype quiz . This seemingly trivial tool perfectly helps define the method of communication. Since big brands use it why not use this tool on a micro scale? Once we have all these elements we can start building our profile strategically . So what profile elements might attract people's attention? Even before someone visits our profile they can see its  elements.