What's important to employees

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Communication via email - one of the tasks of a social media specialist or community manager is to maintain contact with the company's clients. This includes communication via email. Often the content manager is also responsible for creating the newsletter and maintaining the mailing list database. ) Collaboration with influencers – Working on social media often involves collaborating with influencers (people who set trends in the industry and have a large audience in the form of many followers on their social media accounts). These practices support the company's marketing activities. When collaborating with influencers or important company partners, you can create a strategy around cross-posting.

Sharing the same posts on different profiles), sharing content, and preparing photo editing servies guest posts tagging the company on other profiles. ) Preparing paid advertising campaigns - If a social media specialist has skills in this area of ​​internet marketing, he can create campaigns on his own from scratch or collaborate with a Google Ads or Facebook Ads specialist. However, more often than not, the content manager sets the budget, prepares the idea for creating graphics, describes the target group and controls the duration of the advertising campaign.



Social Media Promotion – A social media specialist co-creates or conceptualizes brand promotion on various social media platforms. It is very common for a social media specialist to organize competitions and events on Facebook, Instagram or LinkedIn. The key here is to plan competitions or events in accordance with the rules of a given social network. ) Analysis of results - the content manager is responsible for the development of social media channels and the impact of online marketing on sales results. Social Media Specialist Skills Social Media Specialist Salary Are you wondering if a job in the online marketing industry is right for you? If social media is a no-brainer for you.