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Theoretically this study should be done upstream of the project, so as to take it into account in the structural organization of the site. Even once the project is underway, however, this remains an important cornerstone because it allows you to understand how user searches evolve. In my guide on Keyword Research you will find the correct methodology to start organizing your map of topics and keywords. In summary you should: Select keywords related to your products and services Empathize with your potential customers and understand the searches they might do on Google Analyze related searches and suggestions offered by Google in SERPs (Search Engine Result Pages) Use Search Console and study.
The queries in the "performance" section Use tools like Google Keyword Planner, Ubersuggest, or Keywordtool.io to identify a keyword cluster and its volumes Select and divide keywords by search intent: navigational, transactional, informational and local Thanks to this study you Cambodia Phone Number Data will have a clear understanding of the searches that users do and you will therefore be able to start from the main topics to improve existing content, write new ones or reorganize the structure and navigation of the site with the support of a programmer. Texts To improve the SEO of a site, the so-called in the positioning process .

The contents, if of quality, will allow you to increase the site's ranking within the SERPs. Thanks to the study of the keywords you will be able to understand which topics it is best to focus your energy on to create the texts. In general you should act as follows: Create content focused on your buyer personas Understand what stage of the Buyer Journey your potential reader is in if they land on your article Write interesting and original content focused on the search keys you have identified. Be careful, however, it is not a question of inserting words here and there.
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