Getting and maintaining a -star review will help you business stand o

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First, you segment your lists based on where users in the buying cycle. Some categories are “Leads”, “Customer who purchased bad Product” and “VIP Customers” Then based on how users interact with your contents and on your website, you market to them based on their current intent. These days, marketing automation is really starting to take off. Companies such as Marketo, InfusionSoft & Drip are leaders in this space. The key to the success of marketing automation is to provide the exact type content, or make the exact type of offer based on your user’s past interaction with your website & email, as well as where they are in your sales funnel.


By using marketing automation, you can send less email, but more targ Guangdong Mobile Number List eted to the users that are receptive your offers. Benefits Less email to fill up users inboxes More emails that matter to the users Able to provide the exact message at the exact right time to the prospect Much higher conversion rates Pitfalls Marketing automation packages can be costly $/month to $/month and more Setting up can be complex Need to watch your analytics carefully When to use it Recommend using it after you have some base contents created, and are able to generate some traffic to your website. Works best for those businesses who already have paying customers.





When to run away? Don’t need it of you are just starting out, or don’t have product market fit yet. Strategy Social Proof Boosting What is it? These days Social Proof is becoming a big factor in Local SEO. Bing & Yahoo will take into account reviews on sites like Yelp. Google has it’s own review system, and for Local Search, they will put your business review ratings right in the service results page. ut in the search results page. Having a -star review on Amazon is tantamount to selling your book. These days you need to be careful to address negative reviews directly, or down them out with a sea of positive reviews. Just ignoring them will cost you business. Most internet savvy businesses will actively seek out positive reviews form there best customers, or offer a reward to get them to post.