Page or search engine results page

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To know the basics of this expertise, and enrich your professional culture, we explain in this article the basics of natural referencing. Even if you are new to Google SEO, you will then be able to explain both the foundations and the advantages for your website. A glossary to understand acronyms For clarity, let's start by explaining some acronyms, vocabulary words, and expressions. SEO: Search Engine Optimization or optimization for search engines, synonymous with natural referencing . SEA: Search Engine Advertising, or search engine advertising. SERP: Search Engine Results, page listing the results for a query on Google or other search engine. Google bot: Google software that crawls and indexes internet pages. Site root: first level of a site's file tree. CTR: click-through rate on a link.  

Want to know more about natural referencing? Download our guide Korea Phone Number Data created especially for you by our experts!  What is SEO and what is it for? The publication of a website can pursue various objectives: sales, subscription, contact, information, etc. To reach them, the first thing to do is to ensure that the website is found and consulted. To do this, we must therefore work on its visibility . Indeed, without action, Internet users could have great difficulty finding it among the myriad of sites existing today (1.76 billion in April 2020 - Source: Internetlivestats). To attract traffic to your site, that is to say attract visitors, your web strategy can include several aspects , including that of natural referencing , a technique proven over the long term.



SEO, in a web context, is all the actions allowing a website to be optimized to best position it on Google or other search engines. Thus, positioning, or ranking in search results, is the outcome of this SEO. It is called natural or organic as opposed to SEA . Indeed, all SEO techniques can be implemented without paying Google. How does a search engine like Google work? Understanding how search engines like Google, Bing, Yahoo or Qwant work is essential to understand natural referencing. How does an engine discover a web page, classify it and present it to Internet users? Illustration - two characters in front of a painting Page indexing Google and other search engines have robots that constantly crawl the Internet. An indexing robot , software called Google Bot or Spider, seeks to understand as many web pages as possible.